Ever checked out the Webby Award winners? Don't feel bad; I never did either, at least not until my last communications class. It stemmed off our discussion of how websites garner their appeal, either through great information or aesthetically pleasing layouts and designs. One website in particular, http://www.saab.com/turbogenetest, has got to be one of the coolest sites I've ever seen. Give it a click, and check it out. You'll see why it was a Webby winner in the cateogry of Best Visual Design--Aesthetic.
There's something so dynamic about this site. I know it's superficially about finding the perfect car to fit your individual needs, but there's something innately personal, too. The graphics are absolutely gorgeous...the seamless way the different scenes flow together is all sleek and whatnot. It's also a lot of fun, which has to count for something, right? Even the music draws you in...one of the girls in my group said it sounded like VIP music. The personal touch pulls you in and makes you want to continue on...it makes the whole experience enjoyable, which for a consumer, is very important. No one's going to waste their time on a clunky site that doesn't hold any sort of interest for them.
Heck, you may want to go buy a Saab after seeing this. Marketing genuis, I tell you.
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One of the girls is me! Haha. And I mentioned that in my blog. And also, I do kind of want a saab now. I'm brainwashed...
ReplyDeleteI def agree that it was a really cool site from a visual design standpoint. By the end you were impressed with the site's abilities and therefore impressed with SAAB. But i wonder how many people it actually persuaded to buy a SAAB rather than just enjoy the website.
ReplyDeleteI've been wondering about the same issue as C. Seybert. Though this site is a great example of design aesthetics, how functional is it? Is it just for entertainment, or to actually facilitate sales? It'd be interesting to research how many recent Saab buyers were influenced by the survey (or if they were even aware of it in the first place).
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